Are Online Website Builders Good For Business?

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web-builderAs a business owner considering their options for a website it can seem that the choice is nothing short of startling, not to mention sometimes bewildering.

From freelancers to large web design agencies and from self-created websites to those created through one of the many website builders.

Because of this choice we know that it can be all too easy to become overwhelmed, so we thought we’d spell out the pros and cons between using a web design agency and using one of the many website builder platforms.

So, what’s out there?

It seems that the selection of website builders continues to grow, but the question is whether they’re any good. Some of the main ones include Wix, Weebly and Squarespace and by looking at these generally we can get a glimpse into some of their strengths, as well as their limitations.

How cheap?!

Let’s start with the number one reason why website builders most certainly do have a place in the market: and that is budget. Website builders can cost nothing at all, with Wix even providing a free domain name for an entire year, and of course as you’re designing it yourself you aren’t paying for professional design services. That said the world of web design is most certainly a misleadingly complex one and guiding your user through your website and over to making a purchase or contacting you is far from easy. It takes years to finely hone user journey skills

Timing is everything

Even the most simplistic looking of websites can still take a considerable time to create and you really need to consider this when weighing up the cost of a ‘free’ website.

Little quirks

Just as with any technology, each of these platforms has its own strengths and weaknesses and because of this each of the website builder platform may come with a few quirks that you may otherwise be unaware of. Take Wix, for example, this platform seems to be far more precise than Weebly and you are more likely to move an element on your website page or rearrange it entirely if you don’t pay attention to every little move and click that you make. Squarespace on the other hand tends to be more robust than both Weebly and Wix and can handle even the most novice of users (the quirk is then that the design possibilities are relatively restrictive).

In short there is no substitute for bespoke web design services; one to one professional help will inevitable create a better quality and a more immersive user experience. That said, the collection of website builder programmes do have a place in the market (as is clear from the many millions of websites that they produce). Most certainly then these can serve the smaller of businesses well with websites that act as basic, but shiny, looking online brochures.

Going past this however, the input of a professional who can truly lead your visitor from first click to contact form or product purchase and as such their skills should be thought of as invaluable.

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