Category Archives: Mobile

Is Mobile The Future?

Posted on by your website ready for mobile users? Does your business have an app? Do you even know? If the answer to these questions is either a ‘no’ or a ‘don’t know’ then you are undoubtedly losing business. You may ask how we know this, or already have preconceived ideas as to the (un)importance of a mobile ready website or mobile app. However we have some shocking stats for the business owner who hasn’t caught onto the mobile trend and here we explain why mobile apps and websites, and importantly mobile marketing, aren’t just the future, but the essential here and now that must be capitalised upon.

The Nonstop Shift Towards Mobile 

Google has recently reported that 67% of users are more likely to purchase from a website if it’s optimised for mobiles. What’s more 50% of people said that even if they knew and liked the business, that they’d be less likely to purchase from them if the website wasn’t designed for mobile browsing (Google 2012).

What This Means For Business Owners

If you think that these figures may not apply to you as a small to medium, locally based company then consider this: 50% of local searches are undertaken on mobiles (Microsoft, 2011) and by 2016 it is thought that mobile searches will surpass PC searches for such searches (Reach Local).

4 Tips To Make The Most Of The Mobile Opportunity

1. Ensure that your website is responsive

The number one point that you must follow is ensuring that your website is completely adaptive to mobile screens. This means that images and text will adapt to fit the screen (rather than appearing too small to view or read) and elements such as your phone number will be callable directly from the user’s phone. A professional web design agency can help assess where your website is at right now and advise you on the costs involved in a redesign.

2. Make sure your SEO is capitalising on spoken searches

With more and more people moving to local searches through their mobile, Google has made some pretty important changes in relation to a website’s ‘worthiness’. This means that, as well as understanding ‘traditional’ SEO, the content on your website must be optimised for users who are using the Google ‘Voice Search’, which consequentially means that you can capitalise on the differences between such searches and the traditional forms of searching.

For example, whilst PC users may type: “Local Plumber”

Mobile users may search Google by saying: “Find me a Local Plumber”

3. Factor mobile users into your PPC campaign

If you use Pay per Click advertising then don’t forget about mobile users in your strategy. This can see you driving mobile users directly to certain pages and don’t forget that you can modify your adverts to factor in device, time, and even geography.

4. Promote your mobile ready website through QR codes

Once you have a shiny new website that looks great on mobile devices it’s now time to market it. One of the simplest and most effective ways to do this is to feature a QR code (a Smartphone scannable bar code that leads directly to your website) on all of your marketing materials.

Most industry experts agree that mobile represents a huge opportunity, and not just for big businesses. So make sure you’re looking to the future and see how mobile can help you stay ahead of the competition.

Your Next Tablet?

Posted on by

There are those that love the iPad, and then those that have been waiting for one of the other manufacturers to come up with a decent alternative. The Nexus and Samsung tablets are pretty decent, but with the new Xperia Z2 it looks like Sony is really getting its act together.

Category: Mobile, Tablets | Tags: , , ,

More Than Just Mobile Friendly

Posted on by

more-than-mobile-freindlyIt seems every discussion about changes to the internet at the moment contains the phrase mobile-friendly, particularly with the upcoming change to how Google rates sites when searched on a smartphone. But one company that specialises in SEO services for London companies thinks that concentrating on just making a website mobile friendly may mean missing out on the other potential opportunities that come from mobile optimisation, and shares some of the info they’ve been posting on their Google+ page over the last few weeks.

Rankings & Ratings

Before this new update starts, when someone searches for something on a mobile phone, they receive pretty much the same results as they would when they searched from a laptop or a PC based on ratings from the search engine’s algorithms – so you could achieve good search engine rankings across all devices.

But when the changes come in play, websites will be rated as being mobile friendly or not and those that are will be above those that aren’t in those results. This means that you can have the perfect website but if Google don’t tick the box saying mobile friendly, you will be below others who are.


Mobile optimisation is a step further – rather than simply ensuring that a website looks as good on a smartphone as a PC, mobile optimisation is about making the smartphone experience special. Website designers focus on elements such as the structure of the site as well as its design, ensuring that page speeds as suitable for smartphone viewing as well as reducing redirects that may not work so well on the little screen.

Other focuses include things that don’t work on mobiles, for example the Flash plug-in. This doesn’t work on all phones so designers are switching to use HTML5 instead. Pop-ups don’t gel well with smartphones and often end up frustrating users so that they leave the site, so getting rid of them is another important element.

The subtle stuff is also an important element of optimisation. Because the screen is smaller on a smartphone, the content that the user sees has to be the best, most important content but also needs to be concise. This means that areas such as meta descriptions, URLs and titles all need careful consideration from the mobile viewpoint.

The Local Factor

As well as the being mobile friendly and optimised for the smartphone users, websites need to be keyed into Local SEO. This is aimed at businesses that have physical premises somewhere and want to be put in touch with customers in their local region. For example, if you live in Bradford and search your mobile for a computer repair shop, you don’t want the top ten results to all be in London or Birmingham. Adding a map pack to a website is an important element of this as long as your website’s city and state tags are accurate. Adding this information to meta titles, URL or content can all help with those local rankings when smartphone users search and embedding Google Maps is a great way to show where you are in a single glance.


All of this may seem a little overwhelming if you aren’t a web designer and sometimes, getting a professional to apply their talents to the design of your business website can be the best bet. But ignoring these aspects will have a negative impact on your site traffic in the coming year as users accessing the internet via smartphone is set to overtake those using a PC or laptop.