Monthly Archives: March 2018

How IT Can Double Your Business Performance

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New advances in information technology in the areas of cloud computing, mobility, facility management software and unified communications are giving big businesses a competitive advantage.. These advantages can be used even by small businesses.

If you’re a business owner looking to make your enterprise operate more efficiently, this video helps as a primer on how you can use the latest information technology.

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Are Online Website Builders Good For Business?

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web-builderAs a business owner considering their options for a website it can seem that the choice is nothing short of startling, not to mention sometimes bewildering.

From freelancers to large web design agencies and from self-created websites to those created through one of the many website builders.

Because of this choice we know that it can be all too easy to become overwhelmed, so we thought we’d spell out the pros and cons between using a web design agency and using one of the many website builder platforms.

So, what’s out there?

It seems that the selection of website builders continues to grow, but the question is whether they’re any good. Some of the main ones include Wix, Weebly and Squarespace and by looking at these generally we can get a glimpse into some of their strengths, as well as their limitations.

How cheap?!

Let’s start with the number one reason why website builders most certainly do have a place in the market: and that is budget. Website builders can cost nothing at all, with Wix even providing a free domain name for an entire year, and of course as you’re designing it yourself you aren’t paying for professional design services. That said the world of web design is most certainly a misleadingly complex one and guiding your user through your website and over to making a purchase or contacting you is far from easy. It takes years to finely hone user journey skills

Timing is everything

Even the most simplistic looking of websites can still take a considerable time to create and you really need to consider this when weighing up the cost of a ‘free’ website.

Little quirks

Just as with any technology, each of these platforms has its own strengths and weaknesses and because of this each of the website builder platform may come with a few quirks that you may otherwise be unaware of. Take Wix, for example, this platform seems to be far more precise than Weebly and you are more likely to move an element on your website page or rearrange it entirely if you don’t pay attention to every little move and click that you make. Squarespace on the other hand tends to be more robust than both Weebly and Wix and can handle even the most novice of users (the quirk is then that the design possibilities are relatively restrictive).

In short there is no substitute for bespoke web design services; one to one professional help will inevitable create a better quality and a more immersive user experience. That said, the collection of website builder programmes do have a place in the market (as is clear from the many millions of websites that they produce). Most certainly then these can serve the smaller of businesses well with websites that act as basic, but shiny, looking online brochures.

Going past this however, the input of a professional who can truly lead your visitor from first click to contact form or product purchase and as such their skills should be thought of as invaluable.

More Than Just Mobile Friendly

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more-than-mobile-freindlyIt seems every discussion about changes to the internet at the moment contains the phrase mobile-friendly, particularly with the upcoming change to how Google rates sites when searched on a smartphone. But one company that specialises in SEO services for London companies thinks that concentrating on just making a website mobile friendly may mean missing out on the other potential opportunities that come from mobile optimisation, and shares some of the info they’ve been posting on their Google+ page over the last few weeks.

Rankings & Ratings

Before this new update starts, when someone searches for something on a mobile phone, they receive pretty much the same results as they would when they searched from a laptop or a PC based on ratings from the search engine’s algorithms – so you could achieve good search engine rankings across all devices.

But when the changes come in play, websites will be rated as being mobile friendly or not and those that are will be above those that aren’t in those results. This means that you can have the perfect website but if Google don’t tick the box saying mobile friendly, you will be below others who are.


Mobile optimisation is a step further – rather than simply ensuring that a website looks as good on a smartphone as a PC, mobile optimisation is about making the smartphone experience special. Website designers focus on elements such as the structure of the site as well as its design, ensuring that page speeds as suitable for smartphone viewing as well as reducing redirects that may not work so well on the little screen.

Other focuses include things that don’t work on mobiles, for example the Flash plug-in. This doesn’t work on all phones so designers are switching to use HTML5 instead. Pop-ups don’t gel well with smartphones and often end up frustrating users so that they leave the site, so getting rid of them is another important element.

The subtle stuff is also an important element of optimisation. Because the screen is smaller on a smartphone, the content that the user sees has to be the best, most important content but also needs to be concise. This means that areas such as meta descriptions, URLs and titles all need careful consideration from the mobile viewpoint.

The Local Factor

As well as the being mobile friendly and optimised for the smartphone users, websites need to be keyed into Local SEO. This is aimed at businesses that have physical premises somewhere and want to be put in touch with customers in their local region. For example, if you live in Bradford and search your mobile for a computer repair shop, you don’t want the top ten results to all be in London or Birmingham. Adding a map pack to a website is an important element of this as long as your website’s city and state tags are accurate. Adding this information to meta titles, URL or content can all help with those local rankings when smartphone users search and embedding Google Maps is a great way to show where you are in a single glance.


All of this may seem a little overwhelming if you aren’t a web designer and sometimes, getting a professional to apply their talents to the design of your business website can be the best bet. But ignoring these aspects will have a negative impact on your site traffic in the coming year as users accessing the internet via smartphone is set to overtake those using a PC or laptop.