Monthly Archives: February 2018

Is Mobile The Future?

Posted on by your website ready for mobile users? Does your business have an app? Do you even know? If the answer to these questions is either a ‘no’ or a ‘don’t know’ then you are undoubtedly losing business. You may ask how we know this, or already have preconceived ideas as to the (un)importance of a mobile ready website or mobile app. However we have some shocking stats for the business owner who hasn’t caught onto the mobile trend and here we explain why mobile apps and websites, and importantly mobile marketing, aren’t just the future, but the essential here and now that must be capitalised upon.

The Nonstop Shift Towards Mobile 

Google has recently reported that 67% of users are more likely to purchase from a website if it’s optimised for mobiles. What’s more 50% of people said that even if they knew and liked the business, that they’d be less likely to purchase from them if the website wasn’t designed for mobile browsing (Google 2012).

What This Means For Business Owners

If you think that these figures may not apply to you as a small to medium, locally based company then consider this: 50% of local searches are undertaken on mobiles (Microsoft, 2011) and by 2016 it is thought that mobile searches will surpass PC searches for such searches (Reach Local).

4 Tips To Make The Most Of The Mobile Opportunity

1. Ensure that your website is responsive

The number one point that you must follow is ensuring that your website is completely adaptive to mobile screens. This means that images and text will adapt to fit the screen (rather than appearing too small to view or read) and elements such as your phone number will be callable directly from the user’s phone. A professional web design agency can help assess where your website is at right now and advise you on the costs involved in a redesign.

2. Make sure your SEO is capitalising on spoken searches

With more and more people moving to local searches through their mobile, Google has made some pretty important changes in relation to a website’s ‘worthiness’. This means that, as well as understanding ‘traditional’ SEO, the content on your website must be optimised for users who are using the Google ‘Voice Search’, which consequentially means that you can capitalise on the differences between such searches and the traditional forms of searching.

For example, whilst PC users may type: “Local Plumber”

Mobile users may search Google by saying: “Find me a Local Plumber”

3. Factor mobile users into your PPC campaign

If you use Pay per Click advertising then don’t forget about mobile users in your strategy. This can see you driving mobile users directly to certain pages and don’t forget that you can modify your adverts to factor in device, time, and even geography.

4. Promote your mobile ready website through QR codes

Once you have a shiny new website that looks great on mobile devices it’s now time to market it. One of the simplest and most effective ways to do this is to feature a QR code (a Smartphone scannable bar code that leads directly to your website) on all of your marketing materials.

Most industry experts agree that mobile represents a huge opportunity, and not just for big businesses. So make sure you’re looking to the future and see how mobile can help you stay ahead of the competition.

Are We Over-Reliant On Technology?

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too-much-technologyIn both our work and private lives over the last ten years, technology has come to the forefront. Whether it is checking in with family around the world on social media, developing new international clients or finding new business solutions through websites, the Internet and the associated hardware is at the forefront of most everything we do.

But does this mean we have become over-reliant on technology?

Without the Internet

So imagine life without the Internet. You start work at the beginning of the day and need to communicate with twenty-five customers. So out comes the writing pad and you write the same letter 25 times. It then goes in the post and is received by your customer three days later, at which point they write back and the whole process takes a week. As opposed to email which takes seconds to send and the same to reply to, as well as sending to all of those customers at the same time.

But that’s just a simple example. Many companies simply wouldn’t exist if we didn’t have the technology now available. Big names like Amazon and eBay only exist because of the internet and make our lives easier – no more walking around the shops searching in vain for that CD you want, you just search the website and order it.

In fact, 29% of people say that their mobile phone is the first thing they look at in the morning and over three quarters say that the newest mobile tech is the most helpful thing in their lives. Over half of those with kids even think the prevalence of technology has helped make them better parents.

Business Life

For businesses, the impact is even bigger. With the Internet comes instant access to so many tools such as the IT support London firms need when technology malfunctions, provided by companies like Foration, Northern Star & SysFix, as well as access to new customer markets through online marketing and the chance to liaise with other businesses. So while technology has become essential in our daily lives, this doesn’t necessarily mean we are over reliant.

The main pitfall businesses can fall into is not preparing for changes in technology. Looking back over those ten years, the computer has changed rapidly, the mobile device has come to the fore and the tablet has been created. High-speed Internet has come along with a greater coverage than ever. So having access to the right kind of support if technology does fail is crucial, as well as having disaster recovery plans.

Coping with Disaster

Having a plan in place to cope with a disaster may sound dramatic but for more businesses, this can be anything from a physical threat such as a fire or flood in the building to a software threat such as viruses or hackers. The disaster recovery plan is there to have business continuity and to help save lost revenue – downtime is lost money, after all. Because technology is such an intrinsical part of what we do, then having a plan to deal with its failure is crucial. After all, the worst-case scenario might never happen but if it does, having a plan in place to deal with it will be a huge relief.

Your Next Tablet?

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There are those that love the iPad, and then those that have been waiting for one of the other manufacturers to come up with a decent alternative. The Nexus and Samsung tablets are pretty decent, but with the new Xperia Z2 it looks like Sony is really getting its act together.

Category: Mobile, Tablets | Tags: , , ,