Monthly Archives: December 2017

More Than Just Mobile Friendly

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more-than-mobile-freindlyIt seems every discussion about changes to the internet at the moment contains the phrase mobile-friendly, particularly with the upcoming change to how Google rates sites when searched on a smartphone. But one company that specialises in SEO services for London companies thinks that concentrating on just making a website mobile friendly may mean missing out on the other potential opportunities that come from mobile optimisation, and shares some of the info they’ve been posting on their Google+ page over the last few weeks.

Rankings & Ratings

Before this new update starts, when someone searches for something on a mobile phone, they receive pretty much the same results as they would when they searched from a laptop or a PC based on ratings from the search engine’s algorithms – so you could achieve good search engine rankings across all devices.

But when the changes come in play, websites will be rated as being mobile friendly or not and those that are will be above those that aren’t in those results. This means that you can have the perfect website but if Google don’t tick the box saying mobile friendly, you will be below others who are.


Mobile optimisation is a step further – rather than simply ensuring that a website looks as good on a smartphone as a PC, mobile optimisation is about making the smartphone experience special. Website designers focus on elements such as the structure of the site as well as its design, ensuring that page speeds as suitable for smartphone viewing as well as reducing redirects that may not work so well on the little screen.

Other focuses include things that don’t work on mobiles, for example the Flash plug-in. This doesn’t work on all phones so designers are switching to use HTML5 instead. Pop-ups don’t gel well with smartphones and often end up frustrating users so that they leave the site, so getting rid of them is another important element.

The subtle stuff is also an important element of optimisation. Because the screen is smaller on a smartphone, the content that the user sees has to be the best, most important content but also needs to be concise. This means that areas such as meta descriptions, URLs and titles all need careful consideration from the mobile viewpoint.

The Local Factor

As well as the being mobile friendly and optimised for the smartphone users, websites need to be keyed into Local SEO. This is aimed at businesses that have physical premises somewhere and want to be put in touch with customers in their local region. For example, if you live in Bradford and search your mobile for a computer repair shop, you don’t want the top ten results to all be in London or Birmingham. Adding a map pack to a website is an important element of this as long as your website’s city and state tags are accurate. Adding this information to meta titles, URL or content can all help with those local rankings when smartphone users search and embedding Google Maps is a great way to show where you are in a single glance.


All of this may seem a little overwhelming if you aren’t a web designer and sometimes, getting a professional to apply their talents to the design of your business website can be the best bet. But ignoring these aspects will have a negative impact on your site traffic in the coming year as users accessing the internet via smartphone is set to overtake those using a PC or laptop.

Are We Over-Reliant On Technology?

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too-much-technologyIn both our work and private lives over the last ten years, technology has come to the forefront. Whether it is checking in with family around the world on social media, developing new international clients or finding new business solutions through websites, the Internet and the associated hardware is at the forefront of most everything we do.

But does this mean we have become over-reliant on technology?

Without the Internet

So imagine life without the Internet. You start work at the beginning of the day and need to communicate with twenty-five customers. So out comes the writing pad and you write the same letter 25 times. It then goes in the post and is received by your customer three days later, at which point they write back and the whole process takes a week. As opposed to email which takes seconds to send and the same to reply to, as well as sending to all of those customers at the same time.

But that’s just a simple example. Many companies simply wouldn’t exist if we didn’t have the technology now available. Big names like Amazon and eBay only exist because of the internet and make our lives easier – no more walking around the shops searching in vain for that CD you want, you just search the website and order it.

In fact, 29% of people say that their mobile phone is the first thing they look at in the morning and over three quarters say that the newest mobile tech is the most helpful thing in their lives. Over half of those with kids even think the prevalence of technology has helped make them better parents.

Business Life

For businesses, the impact is even bigger. With the Internet comes instant access to so many tools such as the IT support London firms need when technology malfunctions, provided by companies like Foration, Northern Star & SysFix, as well as access to new customer markets through online marketing and the chance to liaise with other businesses. So while technology has become essential in our daily lives, this doesn’t necessarily mean we are over reliant.

The main pitfall businesses can fall into is not preparing for changes in technology. Looking back over those ten years, the computer has changed rapidly, the mobile device has come to the fore and the tablet has been created. High-speed Internet has come along with a greater coverage than ever. So having access to the right kind of support if technology does fail is crucial, as well as having disaster recovery plans.

Coping with Disaster

Having a plan in place to cope with a disaster may sound dramatic but for more businesses, this can be anything from a physical threat such as a fire or flood in the building to a software threat such as viruses or hackers. The disaster recovery plan is there to have business continuity and to help save lost revenue – downtime is lost money, after all. Because technology is such an intrinsical part of what we do, then having a plan to deal with its failure is crucial. After all, the worst-case scenario might never happen but if it does, having a plan in place to deal with it will be a huge relief.