Is your website ready for mobile users? Does your business have an app? Do you even know? If the answer to these questions is either a ‘no’ or a ‘don’t know’ then you are undoubtedly losing business. You may ask how we know this, or already have preconceived ideas as to the (un)importance of a mobile ready website or mobile app. However we have some shocking stats for the business owner who hasn’t caught onto the mobile trend and here we explain why mobile apps and websites, and importantly mobile marketing, aren’t just the future, but the essential here and now that must be capitalised upon.
The Nonstop Shift Towards Mobile
Google has recently reported that 67% of users are more likely to purchase from a website if it’s optimised for mobiles. What’s more 50% of people said that even if they knew and liked the business, that they’d be less likely to purchase from them if the website wasn’t designed for mobile browsing (Google 2012).
What This Means For Business Owners
If you think that these figures may not apply to you as a small to medium, locally based company then consider this: 50% of local searches are undertaken on mobiles (Microsoft, 2011) and by 2016 it is thought that mobile searches will surpass PC searches for such searches (Reach Local).
4 Tips To Make The Most Of The Mobile Opportunity
1. Ensure that your website is responsive
The number one point that you must follow is ensuring that your website is completely adaptive to mobile screens. This means that images and text will adapt to fit the screen (rather than appearing too small to view or read) and elements such as your phone number will be callable directly from the user’s phone. A professional web design agency can help assess where your website is at right now and advise you on the costs involved in a redesign.
2. Make sure your SEO is capitalising on spoken searches
With more and more people moving to local searches through their mobile, Google has made some pretty important changes in relation to a website’s ‘worthiness’. This means that, as well as understanding ‘traditional’ SEO, the content on your website must be optimised for users who are using the Google ‘Voice Search’, which consequentially means that you can capitalise on the differences between such searches and the traditional forms of searching.
For example, whilst PC users may type: “Local Plumber”
Mobile users may search Google by saying: “Find me a Local Plumber”
3. Factor mobile users into your PPC campaign
If you use Pay per Click advertising then don’t forget about mobile users in your strategy. This can see you driving mobile users directly to certain pages and don’t forget that you can modify your adverts to factor in device, time, and even geography.
4. Promote your mobile ready website through QR codes
Once you have a shiny new website that looks great on mobile devices it’s now time to market it. One of the simplest and most effective ways to do this is to feature a QR code (a Smartphone scannable bar code that leads directly to your website) on all of your marketing materials.
Most industry experts agree that mobile represents a huge opportunity, and not just for big businesses. So make sure you’re looking to the future and see how mobile can help you stay ahead of the competition.